BACKGROUND AND OBJECTIVES: To date, much of the research has addressed the question of how sustainability can be achieved through innovative environmental projects proposed by concepts and theories in the field of sustainable development. This case study reflects the new formation of ecologically valid guidelines. Ecological intelligence caused by the impact of the environmental changes and the related risks. Modern developments and implementation of innovations support the achievement of the sustainable development goals. The purpose of this study is to examine the role of youth value orientation and ecological intelligence towards innovations in the realization of the sustainable development goals, development, and implementation of innovations depending on the differentiations of priorities of these goals.
METHODS: The methodology of this study presents the thematic overviews on the subject, related to the study conducted, statistics data and the qualitative research on the online questionnaire designed to collect data. The respondents' answers showed awareness of the problems facing the inhabitants of planet Earth today, and the importance of introducing innovations to achieve the 17 Sustainable Development Goals.
FINDINGS: The information obtained in the survey on the differentiation according to the priority of the SDGs for the development and implementation of innovations showed that solutions to the problems of environmental sustainability are considered a priority by one in four of the respondents participating in the survey (82.9%). At the same time, in the implementation of the SDGs that focus on achieving environmental sustainability, the fight against change is considered more important. The fact that none of the 17 Sustainable Development Goals has a priority score of 0 indicates that innovation and implementation are needed to achieve each goal.
CONCLUSION: Without ecological intelligence and value orientations on the importance of innovative developments, it is impossible to understand the consequences of human impact on the environment and the importance of developing and implementing innovations for the continuation of life on planet Earth. That's the point why over one-third of respondents consider additional environmental knowledge to be significant, regardless of future profession. The study may interest philosophers, sociologists, psychologists and anyone concerned with the stability of planet Earth.
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