International Journal of Human Capital in Urban Management
Quarterly Publication

Eco-Humanistic Innovation in Cultural and Creative Industries

Articles in Press

Document Type : ORIGINAL RESEARCH ARTICLE

Authors

A. Abuov 1
G. Kasbayeva 2

1 Department of Social and Humanitarian Disciplines, K. Kulazhanov Kazakh University of Technology and Business, Astana, Kazakhstan

2 Department of Philosophy, L.N. Gumilyov Eurasian National University, Astana, Kazakhstan

Abstract
BACKGROUND AND OBJECTIVES: The study examines the role of eco-humanistic values in shaping innovation processes within the cultural and creative industries. The research applies a quantitative comparative design based on the analysis of twenty-four cultural projects implemented between 2016 and 2025 across design, media, art, and cultural initiatives.
METHODS: The methodological approach combines structured content analysis with statistical evaluation of five indicators: innovation level, cultural value, social impact, sustainability orientation, and humanistic orientation, and extends the analysis through regression modelling, cluster analysis, and spatial mapping.
FINDINGS: The results show relatively high mean scores for cultural value (4.3) and humanistic orientation (4.2), while sustainability demonstrates greater variability with an average score of 3.7. Correlation analysis reveals a strong association between humanistic orientation and social impact (r = 0.62). Regression results confirm this relationship, with humanistic orientation showing the strongest effect on social impact (β = 0.64, p = 0.004), followed by sustainability (β = 0.38, p = 0.021). Cluster analysis identifies two distinct innovation profiles, separating value-based projects from more fragmented commercial initiatives. Spatial analysis indicates a concentration of projects in Europe and North America, with a weak but observable clustering pattern (Moran’s I = 0.21).
CONCLUSION: The findings indicate that eco-humanistic innovation develops through integrated value-based dimensions that reinforce social engagement and cultural resilience. The study provides empirical support for treating eco-humanistic innovation as a structured model of cultural development shaped by project design, institutional context, and spatial distribution.

Keywords

">Creative ecosystems
Cultural sustainability
Human-centred design
Innovation metrics
Participatory culture
Subjects

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International Journal of Human Capital in Urban Management

Articles in Press, Accepted Manuscript
Available Online from 30 October 2026

  • Receive Date 11 June 2026
  • Revise Date 04 August 2026
  • Accept Date 29 October 2026

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