BACKGROUND AND OBJECTIVES: Green Tourism to be an important factor as a medium of learning information for residents, managers and government. However, since Covid-19 this sector has experienced a decline in the performance of human resources for greening at the Gembira Loka Zoo conservation agency, even though this plays an important role. At the beginning of this pandemic, it was like "starting from scratch" in procuring environmentally friendly human resources. This study aims to analyze the Effect of Green Training, Green Reward, and Green Recruitment on Organizational Citizenship Behavior for Environment Employees at the Gembira Loka Zoo conservation agency, Yogyakarta, Indonesia. This research is interesting, because of the innovative research conducted in the conservation sector on employees who are environmentally conscious.
METHODS: This study uses inferential statistics. Field and library methods, literature reviews, and questionnaires were used to gather information. This study used a saturated sample method with quota sampling technique on 147 employees of the Gembira Loka Zoo conservation agency with Variance Based Structural Equation Modeling analysis. The outer model was made by testing the quality of raw material instruments with reliability tests using the Cronbah's Alfa method and Composite Reliability > 0.7. The validity test used convergent validity and discriminant validity with outer loading factor > 0.70, and discriminant validity with Average Variable Extract > 0.50. Inner model by looking at goodness-of-fit. Finally, the collected data was analyzed using SmartPLS version 4 software.
FINDINGS: Based on the results of Structural Equation Model test, all indicators are reliable where the loading factor and Composite reliability > 0.7, all variables are valid because Average Variance Extracted > 0.50, P <0.05 value for hypotheses 2 and 3 is accepted, while hypothesis 1 is rejected because P > 0.05. This model is in accordance with the goodness of fit measures.
CONCLUSION: The results of the study show that Green Training has no effect on Organizational Citizenship Behavior for the Environment, but green reward and green recruitment have a positive and significant effect on Organizational Citizenship Behavior for Environment, and green recruitment has a positive and significant effect on Organizational Citizenship Behavior for Environment.
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