Information and communications technology in Urban Management
N.W. Deriani; T. Kusuma
Abstract
The empowerment of small-medium scale industries must be carried out thoroughly through the provision of business development opportunities to the greatest extent so as to be able to increase the role and potential of the industries. The purpose of this study was to analyze the internal influence of ...
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The empowerment of small-medium scale industries must be carried out thoroughly through the provision of business development opportunities to the greatest extent so as to be able to increase the role and potential of the industries. The purpose of this study was to analyze the internal influence of the human resources competencies on technology and the organizational readiness to the level of adoption of e-commerce in craft small medium industries. The analysis used by researchers to determine the effect of each variable using multiple linear regression analysis techniques. This study shows that 79 percent of human resources owned by small medium scale industries have the expertise to operate computers and have adaptability that is fast with changes in information technology but from an organizational perspective 70 percent of them do not provide adequate information technology devices (computers/smartphones and internet networks) even though craft small-medium scale industries who are respondents 100 percent understand technological change and development.
T.M. Kusuma; A.A.I.N. Marhaeni
Abstract
This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, ...
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This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, prices, promotion intensity, and product demand for performance; and 4) the role of product demand in mediating the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on performance. The results of the study show that the product demand variable gives a value of 0.371 while influence of the business performance variable gives a value of 0.486. The results of the study show that the development of demand for handicraft products in Denpasar through low e-commerce utilization, craft SMIs that utilize e-commerce demand more products than those who do not utilize, macroeconomic conditions have a positive and significant effect on product demand, the price has a negative effect and significant to product demand, while promotion intensity has a positive but not significant effect on product demand. Crafting SMIs that utilize e-commerce have better performance than those that do not use, macroeconomic conditions, prices, and product demand have a positive and significant effect on performance. Promotion intensity has a positive but not significant effect on performance.Product demand variables mediate the effect of e-commerce utilization variables, perceptions of macroeconomic conditions, and price variables on the performance variables of small and medium scale industries