1. Evaluation of urban branding strategies in Iranian cities

A. Mohammadi; S. Maroofi

Volume 3, Issue 2 , Spring 2018, , Pages 153-166

http://dx.doi.org/10.22034/ijhcum.2018.02.08

Abstract
  Urban branding, as a new approach toward urban development, improves marketing of the city image in different ways by changing the visual image of the city into a brand image. This paper aims to survey the element of urban branding strategies in Iranian cities by examining the criteria of urban branding ...  Read More