1. E-commerce and related factors on the performance of small and medium scale industries

T.M. Kusuma; A.A.I.N. Marhaeni

Volume 4, Issue 1 , Winter 2019, , Pages 61-68

http://dx.doi.org/10.22034/IJHCUM.2019.01.07

Abstract
  This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, ...  Read More