1. Comparing performance of organization on implementation of customer relationship management systems using ANP and TOPSIS hybrid approach

A. Abedi; M. Jafari

Volume 2, Issue 1 , Winter 2017, , Pages 17-28

http://dx.doi.org/10.22034/ijhcum.2017.02.01.002

Abstract
  As the customers are the main reason of the formation and survival of the organization, not only understanding their obvious needs, but also forecasting, determining and guiding their hidden needs, design and implementing plans of offering services for meeting these needs for attracting customers are ...  Read More