Urban communications and services
The effect of electronic banking services usage on clients electronic loyalty

H.M. Alhanatleh

Volume 6, Issue 4 , October 2021, , Pages 461-476


  BACKGROUND AND OBJECTIVES This research targets at investigating and identifying the factors affecting electronic loyalty (E-loyalty) of electronic banking services (E-banking services) in Jordanian bank sector from clients' point of view. The scale of eTailQ was appointed to accomplish the research ...  Read More