Information and communications technology in Urban Management
F. Rahmanian; N. Mehdibeigi; N.M. Yaqhoubi
Abstract
BACKGROUND AND OBJECTIVES: Social commerce is a subset of electronic commerce and refers to transactions that are conducted through social commerce media. Social commerce creates new channels for consumers that improve not only their purchasing decisions but also their shopping experiences. The attitude ...
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BACKGROUND AND OBJECTIVES: Social commerce is a subset of electronic commerce and refers to transactions that are conducted through social commerce media. Social commerce creates new channels for consumers that improve not only their purchasing decisions but also their shopping experiences. The attitude of consumers is one of the factors that influence the behavioral intention of consumers. As long as the customer does not have confidence in the social business, he does not want to buy, and the trust that the buyer gains is based on the information, knowledge, transparency and capabilities that social business provide to customers. So, this paper aims to investigate the moderating role of attitude toward purchasing in the relationship between knowledge-based trust and citizens' social commerce and for this purpose, citizens of the east and southeast of Iran are considered as the case of study.METHODS: In terms of purpose, the present study is applied and based on the nature and method, it is descriptive-survey. The statistical population of the present study consisted of 361 citizens of the east and southeast of Iran who use social network and were selected by random sampling. Required data were collected by a questionnaire whose validity and reliability were confirmed and analyzed by structural equation modeling and partial least squares method. FINDINGS: Cronbach's alpha, composite reliability and Spearman correlation coefficients were greater than 0.7 and Communality was greater than 0.5, which indicated the high reliability of variables in the model. Also, the Average Variance Extracted square root of all variables was greater than the correlation of them with other variables. So, Discriminant validity of the model was appropriate. Average Variance Extracted was more than 0.5, which indicated the appropriate convergent validity of the variables. According to T-value, knowledge-based trust had a significant and direct effect (0.745) on citizens' social commerce. Knowledge-based trust explained 55.5% of changes in citizens' social commerce. According to T-Value, the attitude toward purchasing had a positive (+0.106) reciprocal role in the relationship of knowledge-based trust and social commerce.CONCLUSION: The findings showed that knowledge-based trust plays a positive role in social commerce; So, strengthening knowledge-based trust can lead to improved social commerce. Also, the attitude toward purchasing is positive moderator in the relationship between knowledge-based trust and social commerce; So, in order to change from a weak attitude to a strong attitude toward purchasing, the relationship between knowledge-based trust and citizens' social commerce is strengthened.
Urban social and cultural welfare
Gh. Motalebi; A. sedaghati
Abstract
BACKGROUND AND OBJECTIVES: The city is not just about appearance. People are present and live with architectural and urban spaces. The changes of Bojnord city after becoming the provincial capital have had many and sometimes destructive effects on the city. The issue of bad identity of cities is not ...
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BACKGROUND AND OBJECTIVES: The city is not just about appearance. People are present and live with architectural and urban spaces. The changes of Bojnord city after becoming the provincial capital have had many and sometimes destructive effects on the city. The issue of bad identity of cities is not a new one, but how to deal with it, despite the history of the problem, is still unclear. The present research tends to shape the specific identity of Bojnord city based on the cultural values of the city (collective memories and narratives). Therefore, the concept of collective memories of the city has been investigated based on the experiences of residents of Bojnord. METHODS: The research was carried out using the Grounded Theory method and qualitative paradigm. The participants included 51 people including 32 women and 19 men, residing (as native) in Bojnord. Semi-structured interviews were used to collect data. FINDING: According to the findings, the results of the review of the data were inferred in the 6-core categories, 41-Categories, 55-main Concepts, and 156-point (code) in the Maxqda software. Also, "location tagging (Space labeling) "(46.8percent/73 referrals) and "Native Arts and Local Events" (22.4 percent/35 referrals) were identified as the two main categories with the highest frequency of referenced indications. “The history of the city and its structure" (12.3 percent / 19 referrals) and "wall design" (7.7percent/ 12 referrals) are in the next priorities, respectively. CONCLUSION: Results indicate the urgent need to identify the particular concept of “collective memories" of each city to revitalize cultural value and the individual and social identity of it, over time.