Human capital in urban management
The influence of event attributes on tourist’s loyalty: Evidence from the Ashoura event in Yazd City

T. Nikraftar; M. Jalali

Volume 4, Issue 2 , April 2019, , Pages 119-126

https://doi.org/10.22034/IJHCUM.2019.02.05

Abstract
  Many studies have found that the perceived authenticity of cultural and religious events affects event satisfaction and loyalty. Little is currently known about how perceived authenticity is affected by the facilities, such as food and the availability of information, which are independent determinants ...  Read More