Urban and municipalities management
Identifying and ranking the factors affecting social media marketing in urban cyberspace

M. Montezarhojat; Y. Vakil Alroaia; E. Rashidi

Volume 7, Issue 1 , January 2022, , Pages 41-54

https://doi.org/10.22034/IJHCUM.2022.01.04

Abstract
  BACKGROUND AND OBJECTIVES: The main purpose of this study in qualitative section is to identify the factors affecting social media marketing in urban cyberspace and then in quantitative section, ranking these factors. Hence, the question has been raised as to what factors affect social media marketing ...  Read More